Exam: MC-101
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Exam details
Content: 40 multiple-choice questions and up to 5 non-scored questions
Time allotted to complete the exam: 70 minutes
Passing score: 65%
Registration fee: USD 75 plus applicable taxes as required per local law; JPY
10,000
Retake fee: Free
Prerequisite: None
The Salesforce Certified Marketing Foundations credential is for individuals who
are interested in an entry-level marketing role within the Salesforce ecosystem.
This certification highlights the knowledge, skills, and abilities of an
individual new to Marketing Cloud Engagement and general marketing concepts.
The Salesforce Certified Marketing Foundations credential is an entry-level exam
intended for individuals with up to 6 months experience with Salesforce
Marketing Cloud Engagement. It’s designed to prepare Salesforce Trailblazers for
a career in marketing by validating their foundational marketing knowledge,
including what Marketing Cloud Engagement is and how it solves business needs
based on Salesforce best practices.
The "MC-101 exam" refers to different professional certifications, most commonly
either Meta's Certified Media Buying Professional exam, which tests managing and
optimizing campaigns on Meta platforms like Facebook and Instagram, or the
Salesforce Certified Marketing Cloud Engagement Foundations exam, which covers
Salesforce's marketing platform. Details for either exam, including syllabus,
format, and study materials, are available through their respective official
certification websites.
For Meta Certified Media Buying Professional (MC-101)
Focus: Managing, buying, and optimizing advertising campaigns on Meta
platforms (Facebook, Instagram, Messenger, Audience Network).
Key Areas:
Campaign setup and management.
Audience targeting and segmentation.
Ad delivery and optimization (bidding, placements).
Measurement and reporting (metrics, A/B testing).
Meta's advertising policies and compliance.
Ideal For: Digital marketers, media planners, performance marketers, and ad
buyers.
For Salesforce Certified Marketing Cloud Engagement Foundations (MC-101)
Focus: Foundations of Salesforce Marketing Cloud Engagement.
Key Areas: Principles of marketing automation and customer engagement within the
Salesforce ecosystem.
Ideal For: Professionals looking to demonstrate proficiency in the core
functionalities of Salesforce Marketing Cloud.
To find more specific details for the MC-101 exam you're interested in:
Determine which MC-101 exam: you need (Meta or Salesforce, as these are the
most common).
Visit the official certification website: for the relevant company (Meta or
Salesforce) to find exam details, study guides, and practice materials.
Look for the specific exam code: (e.g., "MC-101") on their certification page to
find the most accurate and up-to-date information.
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QUESTION 1
A marketing associate needs to create a criteria-based subset of an audience
from another data extension without using structured query language (SQL).
Which data extension should the associate use?
A. Filtered Data Extension
B. Random Data Extension
C. Standard Data Extension
Answer: A
Explanation:
A Filtered Data Extension is the best choice when a marketing associate needs to
create a criteriabased
subset of an audience from another data extension without using SQL. This type
of data
extension allows users to apply specific criteria to an existing data extension
to segment the
audience based on attributes or behaviors without the need for writing SQL
queries. This is
particularly useful for marketers who may not have SQL skills but still need to
perform targeted
segmentation. Salesforce Marketing Cloud provides a user-friendly interface for
setting up these
filters, making it an efficient way to tailor communications to specific
audience segments.
QUESTION 2
Northern Trail Outfitters created a new team to oversee its marketing
strategy. They want a way to
categorize content by any criteria, marketing tactic, geography, and product
line.
What should an associate recommend?
A. Enable content tags.
B. Create custom folder permissions.
C. Organize folders alphabetically.
Answer: A
Explanation:
Content tags in Salesforce Marketing Cloud are designed to categorize content by
various criteria,
such as marketing tactics, geography, and product lines. Enabling and using
content tags allows users
to apply descriptive labels to content within the Marketing Cloud, making it
easier to organize,
search, and report on content. This feature supports a more structured and
accessible content
management system, which is particularly useful for teams overseeing complex
marketing strategies
with diverse content needs across different segments and regions.
QUESTION 3
A marketing associate needs to import a CSV file into a data extension.
Which delimiter should the associate select to correctly import this file type?
A. Tab
B. Pipe
C. Comma
Answer: C
Explanation:
For importing a CSV (Comma-Separated Values) file into a data extension, the
most appropriate
delimiter is a comma. CSV files are structured with each data field separated by
a comma, and each
record is on a new line. When importing such files into Salesforce Marketing
Cloud, selecting a
comma as the delimiter ensures that the system correctly interprets the
separation between
individual data fields, allowing for accurate data mapping and importation into
the specified data extension.
QUESTION 4
A customer complains to Cloud Kicks (CK) that they missed the seasonal sale
email alerts. The
customer is unsure if they unsubscribed themselves but has not received any
emails from CK in the past 6 months.
Where should an associate view the status of the subscriber?
A. Synchronized Data Extensions in Contact Builder
B. All Subscribers in Email Studio
C. All Contacts in Contact Builder
Answer: B
Explanation:
The "All Subscribers" list in Email Studio is the centralized location within
Salesforce Marketing Cloud
where the status of each subscriber is maintained. This list includes details
such as the subscriber's
email address, status (Active, Unsubscribed, Bounced, etc.), and other relevant
subscriber
information. If a customer complains about not receiving emails, checking their
status in the "All
Subscribers" list can provide insights into whether they have unsubscribed or if
there is another issue
affecting their receipt of communications.
QUESTION 5
According to GDPR principles, what is a company allowed to do after collecting
personal data from a client?
A. Retain client information after the client requests termination of the
relationship.
B. Contact the client in order to keep their personal data up to date.
C. Sell the information to other companies for marketing purposes.
Answer: B
Explanation:
Under GDPR principles, one of the key obligations for companies is to ensure
that the personal data
they hold is accurate and up to date. Therefore, contacting the client to verify
or update their
personal data is not only allowed but encouraged under GDPR. This aligns with
the GDPR's accuracy
principle, which states that personal data should be accurate and, where
necessary, kept up to date.
It is the responsibility of the data controller to take every reasonable step to
ensure that personal
data that is inaccurate is either erased or rectified without delay.
QUESTION 6
The marketing team at Northern Trail Outfitters wants to include a subscriber's
local weather
conditions in the subject line of their email campaigns. This information is
stored in the data extension used for sending.
Which feature should an associate utilize?
A. Personalization Strings
B. Decision Splits
C. Filter Activity
Answer: A
Explanation:
Personalization strings in Salesforce Marketing Cloud are used to dynamically
insert content, such as
subscriber-specific data, into emails. For including a subscriber's local
weather conditions in the
subject line of email campaigns, personalization strings can be utilized to
reference the relevant data
stored in the data extension used for sending the email. This allows each email
subject line to be
customized with the specific weather conditions relevant to each subscriber,
enhancing the
personalization and relevance of the campaign.
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Students Feedback / Reviews/ Discussion
Mahrous Mostafa Adel Amin 1 week, 2 days ago - Abuhib- United Arab
Emirates
Passed the exam today, Got 98 questions in total, and 2 of them weren’t from
exam topics. Rest of them was exactly the same!
upvoted 4 times
Mbongiseni Dlongolo - South Africa2 weeks, 5 days ago
Thank you so much, I passed MC-101 today! 41 questions out of 44 are from
Certkingdom
upvoted 2 times
Kenyon Stefanie 1 month, 1 week ago - USA State / Province = Virginia
Thank you so much, huge help! I passed MC-101 Salesforce today! The big majority
of questions were from here.
upvoted 2 times
Danny 1 month, 1 week ago - United States CUSTOMER_STATE_NAME: Costa Mesa =
USA
Passed the exam today, 100% points. Got 44 questions in total, and 3 of them
weren’t from exam topics. Rest of them was exactly the same!
MENESES RAUL 93% 2 week ago - USA = Texas
was from this topic! I did buy the contributor access. Thank you certkingdom!
upvoted 4 times
Zemljaric Rok 1 month, 2 weeks ago - Ljubljana Slovenia
Cleared my exam today - Over 80% questions from here, many thanks certkingdom
and everyone for the meaningful discussions.
upvoted 2 times
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