Exam: MCE-Dev-201
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The MCE-Dev-201 exam is the Salesforce Certified Marketing Cloud Engagement Developer certification, testing your ability to build dynamic content (emails, landing pages) using HTML, CSS, AMPscript, SSJS, and APIs, focusing on data modeling, security, and personalization on the Salesforce Platform, with 60-65 questions and a 63% passing score. It's for experienced developers who know the Email Specialist fundamentals and want to master complex Marketing Cloud development.
Key Details:
Exam Code: MCE-Dev-201
Certification: Salesforce Certified Marketing Cloud Engagement Developer
Focus: Building personalized marketing assets (emails, landing pages) with HTML, CSS, AMPscript, SSJS, and SQL.
Target Audience: Developers with hands-on Marketing Cloud experience, often having the Email Specialist credential.
Exam Format:
Questions: 60 multiple-choice/multiple-select, plus up to 5 unscored questions (total 60-65).
Passing Score: 63% (requires answering about 39-41 questions correctly).
Duration: (Not specified in snippets, but generally 90-120 mins for Salesforce exams).
What You'll Be Tested On (Content Areas):
Data Modeling & Management: Contact Builder, data extensions, attribute groups, data types.
Content & Personalization: Building dynamic content with AMPscript (functions like SET, IF, LookupRows) and SSJS.
Email Development: HTML/CSS for emails, subject line logic, profile centers.
APIs & Integrations: Using REST API for data updates, understanding error codes (like 401 Unauthorized).
Security: Encryption options in Key Management (Asymmetric, RSA, Symmetric).
Automation: Using Automation Studio and Journey Builder for segmentation.
How to Prepare:
Master Fundamentals: Ensure you have the Salesforce Certified Marketing Cloud Email Specialist credential.
Official Training: Use Salesforce Trailhead resources.
Practice: Utilize practice tests and exam dumps from reputable sites to understand question styles.
Sample Question and Answers
QUESTION 1
Clock Kicks would like to encrypt and storeform data submitted from a CloudPage in a data extension
using AMPscript. Which three encryption options could be used when creating a new key in Key Management? Choose 3
A. SAML
B. Asymmetric
C. RSA
D. Salt
E. Symmetric
Answer: B,C,E
Explanation:
Salesforce Marketing Cloud offers various encryption options when creating a new key in Key
Management. The three encryption options that can be used are:
Asymmetric (B) - Asymmetric encryption uses a pair of keys (public and private) for encryption and
decryption. This method is highly secure as the private key remains confidential.
RSA (C) - RSA is a specific type of asymmetric encryption. RSA stands for Rivest-Shamir-Adleman, and
it is widely used for secure data transmission.
Symmetric (E) - Symmetric encryption uses the same key for both encryption and decryption. It is
efficient for encrypting large amounts of data.
Reference:
Salesforce Marketing Cloud Documentation
AMPscript Guide
QUESTION 2
NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns.
They request a developer to create a query which aggregates clicks grouped by language of the recipient.
Language is stored in a Profile Attribute. Which two Data Views would be included in the query? Choose 2 answer
A. _Subscribers
B. _Subscribers
C. _AllSubscribers
D. _Click
Answer: A,D
Explanation:
To create a query that aggregates clicks grouped by the language of the recipient, the developer
needs to use Data Views that store subscriber and click information. The required Data Views are:
_Subscribers (A) - This Data View contains information about subscribers, including their profile attributes such as language.
_Click (D) - This Data View contains information about click events for email messages, which can be used to aggregate clicks.
The query would join these Data Views on a common identifier (e.g., SubscriberKey) and group the results by the language attribute.
Reference:
Salesforce Marketing Cloud Data Views
SQL Reference Guide
QUESTION 3
A developer wants to create an AMPscript FOR loop that populates HTML table rows based on the
number of rows and data in a target DE. Where should the developer place the FOR keyword to begin the loop?
A. Before the <table> tag
B. Before the <td> tag
C. Before the <tbody> tag
D. Before the <tr> tag
Answer: D
Explanation:
In AMPscript, to create a FOR loop that populates HTML table rows, the developer should place the
FOR keyword before the <tr> tag. This ensures that each iteration of the loop creates a new table row
with the appropriate data.
Example:
<table> <tbody> %%[ FOR @i = 1 TO RowCount(@TargetDE) DO ]%% <tr>
<td>%%=Field(Row(@TargetDE, @i), "FieldName")=%%</td> </tr> %%[ NEXT @i ]%% </tbody>
</table>
Reference:
AMPscript Guide
Salesforce Marketing Cloud Documentation
QUESTION 4
A developer wants a link to be dynamic based on subscriber attributes.
Rather than create numerous links, the developer uses AMPscript to set the link's value as a variable.
The variable will be used within the <a> tag.
What should thedeveloper do within the <a> tag to ensure clicks are tracked for the variable? Choose 2
A. Wrap the variable in a RedirectTo function
B. Ensure the Conversion attribute is 'true'
C. Wrap the variable in a v function
D. Include a variable for the Alias attribute
Answer: A,D
Explanation:
To ensure that clicks are tracked for a dynamic link created using AMPscript, the developer should
wrap the link variable in a RedirectTo function and include an alias attribute for tracking purposes.
RedirectTo Function: This function helps ensure that the link click is properly tracked by Salesforce
Marketing Cloud (SFMC). The function takes a URL and ensures that tracking parameters are
appended correctly.
%%[ SET @dynamicLink = "http://example.com/?id=" + AttributeValue("SubscriberID") ]%% <a
href="%%=RedirectTo(@dynamicLink)=%%">Click Here</a>
: Salesforce AMPscript Functions - RedirectTo
Alias Attribute: Including an alias attribute provides a way to label the link, which assists in tracking
and reporting.
<a href="%%=RedirectTo(@dynamicLink)=%%" alias="DynamicLink">Click Here</a>
Reference: Salesforce Documentation on Link Alias
QUESTION 5
Certification Aid wants to add records to a Data Extension using the SOAP API. Which object can be used for this? Choose 1.
A. DataExtensionObject object
B. Subscriber object
C. Attribute object
D. DataExtension object
Answer: A
Explanation:
To add records to a Data Extension using the SOAP API, the DataExtensionObject object is utilized.
This object represents a row within a data extension.
DataExtensionObject: This object is specifically designed to interact with data extensions, allowing
you to insert, update, and retrieve rows. Here is a basic example of how to use this object to add a record:
<s:Envelope xmlns:s="http://schemas.xmlsoap.org/soap/envelope/"> <s:Body> <CreateRequest
xmlns="http://exacttarget.com/wsdl/partnerAPI"> <Objects xsi:type="DataExtensionObject">
<CustomerKey>DataExtensionExternalKey</CustomerKey> <Properties> <Property>
<Name>SubscriberKey</Name> <Value>example@example.com</Value> </Property> <Property>
<Name>FirstName</Name> <Value>John</Value> </Property> <Property>
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