Exam: 820-421

Vendor Cisco
Certification Cisco Accelerating Sales
Exam Code 820-421
Exam Title Applying Cisco Specialized Business Value Analysis
No. of Questions 60
Last Updated Jul 19, 2024
Product Type Q & A with Explanation
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820-421 BTASBVA
 Applying Cisco Specialized Business Value Analysis Skills
 Exam Number 820-421 BTASBVA
 Associated Certifications Accelerating Sales
 This exam tests a candidate's knowledge of specialized skills required to discover customer business transformation challenges, identify relevant Cisco architectures / solutions, frame a business case and gain stakeholder buy-in for implementation.
 Exam Topics
The following topics are general guidelines for the content likely to be included on the exam. However, other related topics may also appear on any specific delivery of the exam. In order to better reflect the contents of the exam and for clarity purposes, the guidelines below may change at any time without notice.
 Prepare for Requirements Gathering
Capture insight from existing relationships
 Obtain and review customer records
 Consult internal SMEs about the customer
 Capture insight from external sources
 Review information published by the company
 Review information published by 3rd parties
 Review information from Partner Ecosystem SMEs
 Identify customer expectations of a solution provider
 Identify and resolve gaps in knowledge about the company or stakeholders
 Populate an unrefined Business Model Canvas
 Capture Requirements
Establish credibility to create customer confidence in your analysis skills
 Conduct stakeholder analysis
 Prepare meeting and plan for requirements gathering / discovery
 Conduct discovery meetings
 Document findings of discovery meetings
 Build a Business Motivation Model
 Build a refined Business Model Canvas
 Define Architecture Concepts
Define the business architecture approach
 Explain the difference between current and future state business capabilities
 Distinguish between an architectural blueprint and a roadmap
 Describe the features and benefits of using a reference model
 Distinguish between viewpoints and levels of requirements
 Refine Business Needs & Perform Business Transformation (Architectural) Analysis
Use the Business Model Canvas (BMC) to verify the business "as-is" state
 Define pain points and opportunities for the customer
 Identify target state capabilities using a "to be" BMC
 Perform gap analysis and document pain points / opportunities
 Perform a customer value chain analysis
 Extend the requirements analysis
 Identify relevant business scenarios
 Exploit business use cases
 Create Business Design and Deliver Solution Recommendations

 Identify the Cisco Smart Solutions that address pain points and opportunities
 Identify other Cisco and partner solutions to further address pain points and opportunities
 Visually map solutions vs. capabilities required
 Describe the business benefits from identified solutions
 Identify solution inter-dependencies, risks, and assumptions
 Draft presentation describing solution recommendation in business terms
 Present recommendations to stakeholders
 Create Business Case
Identify first pass view of investments, costs, risks, and benefits
 Create an executive summary covering investment, costs, risks, and major benefit areas
 Create a short introduction with business case scope and focus
 Define and document assumptions
 Define and document financial and non-financial benefits
 Identify potential solution options
 Select and justify recommended solution option
 Consolidate data, results and assumptions into business case template
 Present business case to relevant stakeholders and gain buy-in
 Create Implementation Roadmap
 Define implementation strategy
 Define high level implementation timelines
 Define requirements for resources from customer, Cisco, partner, and others
 Define interim implementation base camps
 Prepare work packages per business capability
 Produce an implementation roadmap with backup
 Present implementation roadmap to relevant stakeholders and gain buy-in
 Measure Benefits Realization
Confirm customer expectations about benefits and risks
 Quantify and document funding and staff required to measure benefits
 Describe activities and/or changes (roles, processes, behaviors) required to achieve benefits
 Identify, describe, and plan benefit measurement and tracking activities
 Define contingencies to address obstacles in measuring benefits
 Assess the level of benefit attainment and compare to projected targets
 Capture and describe obstacles to benefit attainment
 Deliver findings of actual benefits vs. expected benefits with recommendations
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